Connecting the dots. Creating what matters.
I'm a Seattle-based UX Lead and Senior Product Designer who brings a systems-level perspective to experience strategy, product thinking, and visual design. I connect complex challenges with thoughtful solutions, shaping cohesive digital experiences grounded in user needs, business impact, and exceptional design craft.
Evolving a product into an ecosystem.
Led the UX evolution of Rebode from a linear kitchen-planning tool into a flexible ecosystem of standalone experiences, giving homeowners more control over how they plan.
01/ REBODE BY MASTERBRAND · PRODUCT TRANSFORMATION
From intent into meaningful connections.
Designed a connected experience that makes professional guidance more accessible, builds homeowner confidence, and creates a seamless path from kitchen planning to designer consultations.
02 / REBODE BY MASTERBRAND • CONVERSION
Bringing clarity to remodel costs.
Redesigned budgeting around how homeowners actually plan, turning an overwhelming cost breakdown into a starting estimate they can shape, one choice at a time.
03/ REBODE BY MASTERBRAND · INTERACTION DESIGN
Transforming the ownership experience.
04 / LG · CUSTOMER EXPERIENCE
Reimagined LG's digital support, unifying fragmented customer journeys into a more cohesive, intuitive experience across the product ownership lifecycle.
Making karaoke night easier to start.
As a founding designer, shaped a mobile-first karaoke experience from early research through interaction design, visual design, and iterative testing.
05/ DAKAR · MOBILE PRODUCT EXPERIENCE
From concept to experience.
Developed a mobile food-delivery concept, translating user research into a cohesive experience through UX strategy, interaction design, and visual design.
06/ CRAVE! · CONCEPT WORK
How I lead
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I help teams make sense of complexity and turn ambiguity into a shared direction. By making priorities and trade-offs clear, I give people the context to move forward with confidence.
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I create space for different perspectives, honest conversations, and shared ownership. I challenge assumptions thoughtfully and help teams align around a clear direction.
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I bring high standards and care to both strategy and execution. I encourage thoughtful decisions, attention to every single visual detail, and strong rationale of why each choice matters.
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I give people the clarity, support, and space to take ownership. Through direct feedback and thoughtful guidance, I help them build confidence and strengthen their judgment.
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I help teams define the right problems and connect design decisions to measurable goals. I bring design into strategic conversations early, helping shape what we pursue and why.
What my colleagues have to say
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"Heather is a wonderful design leader. She combines strong product thinking with exceptional design craft and an ability to turn complex customer problems into simple, intuitive experiences. She sees the bigger picture, understands the details, and consistently raises the quality of both the product and the team around her."
– Justin Jed, VP of Digital Products and Innovation
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“I had the pleasure of working on a large customer-facing project for a large electronics company with Heather. She is an active listener, great with clients, and very adept at handling a wide range of high-velocity UX responsibilities. She strives to learn and grow with every challenge and leads with passion and empathy. "
– Amber Tribble, Director of Product Design
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“I've had the pleasure of working with Heather on a variety of projects. She's a quick study with strong empathy driven approach to client engagement and human experience work. Heather was always the top performer on her projects and would lead her team to answers when they were hard to get.”
– Jarrett Inge, Senior Product Design Director
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“Heather cherishes the customer in everything she does. Her compassion for the struggles that consumers have with poorly designed interfaces leads her to ask the right questions and be thorough and thoughtful in every design she produces. She approaches every project as a collaboration between design and development, rather than just throwing something over a wall. "
– Loren Erickson, Lead Frontend Architect
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"Heather is a very good UX designer with a deep desire to create not just pretty, but good, functional UIs. She is detail-oriented without losing sight of the big picture, always looking for ways to improve, and keeps the user in mind first. She is collaborative, thoughtful, and a genuine pleasure to work with."
– Ari Roth, Senior Engineering Manager
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"I want to give a massive shoutout to Heather, an incredible designer who truly kept our team grounded during a period of major ambiguity. She doesn't just manage the workload; she delivers excellence through it all. If you ever have the chance to work with Heather, jump at it."
– Eric Pope, Principal Software Engineer
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"I have had the privilege of working alongside Heather at WongDoody, and I can confidently say that she is an exceptional Senior UX Designer. Heather's user research, wireframing, prototyping, and user testing skills are outstanding. She is highly creative and meticulous and always puts the user at the center of her design process."
– Pierre Michel, Lead Product Designer
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"Heather’s enthusiasm for research and design is contagious. Not only do I love working with her, but I am also excited about the conversations we will have. Since I know that every conversation will either teach me something new or help me come up with a new idea/ new solution to a problem. "
– Simona Snapkauskaite, UX Designer
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"Heather is a needle-in-a-haystack type of designer. The obvious design skills are clearly present: a curious, empathetic, principled, collaborative, and sharp eye for detail. What separates her out from the pack is the willingness to dive into hairy problems and come out on the other end with an unrivaled understanding of user problems, pain points, and ideas."
– Rajeev Subramanian, Product Design Lead
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"Heather is a talented product designer who turns complex challenges into clear, intuitive user experiences. She combines strong UX thinking with thoughtful visual design, balancing user needs and business goals. Her creativity, attention to detail, and ability to see the bigger picture make her a valuable addition to any product team."
– Anand Ashok, Principal Frontend Engineer
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"I had the pleasure to work with Heather at MasterBrand, and was always impressed by her deep knowledge and skill as a Product Designer. She has a real talent for taking insights and turning them into intuitive, practical designs that work. Heather is also great at collaborating with cross-functional teams, making sure everyone’s on the same page and driving projects forward."
– Lawrene Harchaoui, Senior Marketing Leader
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"Heather brought upbeat energy and willingness to collaborate to our team. She was personally accessible, understood the product interdependencies, and made her team accessible. The teams were deadline pressured, but Heather contributed to Design's dedication to get it right and stay focused. A creative partner and asset to any team."
– Julie Nomi, VP of Product
