Connecting the dots. Creating what matters.
I’m a product designer and design leader who brings strategy, creativity, and craft together to create meaningful digital experiences.
I love shaping the big picture, getting into the details, and working alongside talented teams to turn complex challenges into thoughtful solutions.
Evolving a product into an ecosystem.
Led the UX evolution of Rebode from a linear kitchen-planning tool into a flexible ecosystem of standalone experiences, giving homeowners more control over how they plan.
01/ REBODE BY MASTERBRAND · PRODUCT TRANSFORMATION
From intent into meaningful connections.
Designed a connected experience that makes professional guidance more accessible, builds homeowner confidence, and creates a seamless path from kitchen planning to designer consultations.
02 / REBODE BY MASTERBRAND • CONVERSION
Bringing clarity to remodel costs.
Redesigned budgeting around how homeowners actually plan, turning an overwhelming cost breakdown into a starting estimate they can shape, one choice at a time.
03/ REBODE BY MASTERBRAND · INTERACTION DESIGN
Transforming the ownership experience.
04 / LG · CUSTOMER EXPERIENCE
Reimagined LG's digital support, unifying fragmented customer journeys into a more cohesive, intuitive experience across the product ownership lifecycle.
Making karaoke night easier to start.
05/ DAKAR · MOBILE PRODUCT EXPERIENCE
As a founding designer, I shaped a mobile-first karaoke experience from early research through interaction design, visual design, and iterative testing.
From concept to experience.
06/ CRAVE! · CONCEPT WORK
Developed a mobile food-delivery concept, translating user research into a cohesive experience through UX strategy, interaction design, and visual design.
What my colleagues have to say